The partnership goes into effect for the 2019 season, with Trevor Noah as the first announced Live Nation show of the new season. Lane also announced a new five-year partnership with ticket seller and event promoter Live Nation, making them the preferred promoter at the Walmart AMP. It inspires me and I know it inspires others like Walmart, General Mills, Tyson Foods.” Her vision for what she sees in Northwest Arkansas inspires a lot of people. “She has always jumped in with two feet,” Lane said. She donated the land where the venue was built. Hunt is a longtime and indispensable supporter of the AMP. Included in that amount is a gift from Rogers developer and philanthropist Johnelle Hunt that retires the AMP’s existing debt, a little over $3 million, Lane said. Lane said 94% of the money needed for the expansion has been raised. The area can also be used for private events during shows. Specifically, the number of concession windows will triple from 5 to 15, and the number of restrooms stalls will more than double, from 72 to 165.Ī 15,000-square-foot covered plaza will also be built at the top of the lawn, offering flexible viewing and event space as well as private restrooms. It will also add several amenities to the venue designed to enhance the concert experience, including a new box office, expanded entry plaza, reconfigured entrances, additional tiered seating and concession stands and more restrooms. The expansion project, designed by Core Architects of Rogers, will increase capacity by 1,000 and bring the total capacity to 11,000.

“We knew we wanted to capitalize on the elements that make our venue unique -providing concerts that you would expect to see in a larger market with the amenities of a boutique venue.” “We created a master plan for the development of the Walmart AMP, something that would serve as a blueprint for what the venue can and should look like for the next 10 to 15 years,” Lane said. Work is scheduled to be completed in seven months, in time for the start of the 2020 Cox Concert Series. The announcement was led by Crowne and Walton Arts Center CEO Peter Lane.ĬDI Contractors, with offices in Little Rock and Fayetteville, will lead the construction, which isn’t scheduled to begin until November 2019 so it won’t interrupt any concert seasons. More than 100 supporters gathered inside a tent in the backstage area of the AMP to hear information about a $13.9 million expansion. 2) morning, details of those opportunities were announced.

“We have a great team, but we are always looking for opportunities to do things better.”įriday (Nov. “It’s been pretty amazing what we’ve been able to accomplish,” Walmart AMP Vice President Brian Crowne said.

In 2018, more than 200,000 patrons attended a combined 31 events at the venue just off Interstate 49 in Rogers. In the past five years the Walton Arts Center, which owns the AMP, has sold more than 781,000 tickets to 165 concerts or community events at the AMP. These multiple aspects required careful coordination with the acoustical design, lighting design, and spectator site lines.Since opening in 2014, the Walmart Arkansas Music Pavilion (AMP) has been a primary amenity driving Northwest Arkansas’s growing arts and entertainment economy. The design of the AMP involved the master planning of the site, local regional planning for shared parking, architecture of the buildings and tensile membrane structure, landscape design for the outdoor venue, the interior design of the artist lounge and support spaces.

It has drawn artists such as Blake Shelton, Willie Nelson and the Avett Brothers, with a 2015 line-up including Chicago, Kenny Chesney and the Dave Matthews Band. The facility became the premier location for outdoor music in Northwest Arkansas. Amenities include an entry plaza, drop-off area, climate controlled restrooms, production offices, artist's lounges, changing rooms and a 5,500 square-foot, permanent stage. The venue consists of 6.13 acres, with capacity for approximately 11,000 spectators, 3,500 of those being permanent seats beneath a 40,000 square-foot fabric tensile structure. The WalMart Arkansas Music Pavilion AMP is an outdoor music venue that serves the greater Northwest Arkansas area.

Walmart amphitheater